ENGAGE Concepts

Subject Matter Experts (SME)

Subject Matter Experts (SMEs) or domain experts are individuals who are considered authorities in a domain or field. SMEs play a critical role in helping the strategy team identify important choices. SMEs rely on their own research or external research to develop choices and options. These decisions may relate to the four strategic lenses: Financial, Market, Competitive Advantage, and Operating Model.

Techniques to capture stakeholder concerns

The following are some of the techniques for capturing stakeholder concerns:

1. workshops with a small group of stakeholders, facilitated by a strategy facilitator either in person or via videoconference

2. one-on-one meetings, either in person or via videoconference

3. survey questionnaires

4. review of documents provided by stakeholders.