> For the complete documentation index, see [llms.txt](https://innowayit-1.gitbook.io/framework/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://innowayit-1.gitbook.io/framework/formulation/engage.md).

# ENGAGE

> <mark style="color:orange;">**The best way to minimize disagreement is to make sure that all the stakeholders are in the room.**</mark> - Cheryl Yeoh, entrepreneur

Engage means

> to participate or become involved in.

The aim of this step is to involve all relevant stakeholders in the strategy process and give them the opportunity to be heard, and to share concerns and ideas. Stakeholders should be identified and involved as early as possible. Stakeholders include business unit executives and managers, technology managers, enterprise or business architects, operations architects and managers, and enterprise risk officers.

### Objectives

1. Ensure the participation of all relevant stakeholders
2. Provide an opportunity to express their concerns
3. Give access to the Innowayit Application
4. Engage Subject Matter Experts (SMEs) or Domain Experts

### Approach

1. Invite all stakeholders
2. Inform about the purpose
3. Capture stakeholder concerns
4. Assign roles and  responsibilities
5. Play back
6. Technique: Play back

### Actors

1. Facilitator
2. Business and Technology Stakeholders
3. Subject Matter Expert(s)&#x20;
4. Enterprise Architects

### Output

1. Stakeholders are on board&#x20;
2. Stakeholder concerns are recorded&#x20;
3. Concerns are mapped to a master list of business disruptions

### Activities

#### Invite all Stakeholders

In the planning phase, a list of stakeholders is drawn up. These stakeholders are invited to participate in the formulation of the strategy by adding them to the list of stakeholders.

Workflow: [Manage Strategy Stakeholders](/framework/workflows/manage-strategy-stakeholder.md)

#### Inform about the Purpose

Inform stakeholders of the purpose of this iteration of strategy. Share the information you received from the sponsor, such as the vision, the sponsor's concerns, the scope, and the time horizon.

#### Capture Stakeholder Concerns

Meet with stakeholders to gather their concerns. This can be done in a variety of formats, e.g:&#x20;

* Individual interviews&#x20;
* Survey Questionnaire&#x20;
* Group meetings&#x20;
* Review of documents provided by stakeholders&#x20;
* Mapping concerns to business disruptions.

#### Assign Roles and Responsibilities

Each stakeholder should have a defined role and associated responsibilities.&#x20;

RACI (pronounced ray-see) is a matrix for assigning stakeholder roles and responsibilities:&#x20;

<table><thead><tr><th width="150">RACI</th><th width="171.12974051896208">Stands for </th><th>Responsibilities</th></tr></thead><tbody><tr><td>R</td><td>Responsible </td><td>Stakeholders who will do the work</td></tr><tr><td>A</td><td>Accountable</td><td>The owner of the strategy. Only one person can be accountable</td></tr><tr><td>C</td><td>Consulted</td><td>Stakeholders who provide subject-matter-expertise and input. They actively participate in the strategy formulation</td></tr><tr><td>I</td><td>Informed</td><td>Stakeholder who are updated and kept in the picture but not consulted</td></tr></tbody></table>

#### Questions to stakeholders

Following is a list of questions to senior executives recommended by ChatGPT

1. What are the company's current goals and objectives?
2. What are the current challenges and opportunities facing the company?
3. How do you see the industry evolving in the next 5-10 years?
4. How do you see the company positioning itself to stay competitive in the industry?
5. What are the key priorities for the company in the short-term and long-term?
6. What are the company's current growth plans and how will they be implemented?
7. How does the company plan to measure success in the short-term and long-term?
8. How does the company plan to address risks and uncertainties?
9. What role do innovation and emerging technologies play in the company's strategy?
10. How does the company plan to align its strategy with its overall mission and values?

Following is a list of questions to be asked to CIO in formulating IT Strategy

1. What are the top IT priorities for the company in the short-term and long-term?
2. How does the IT strategy align with the overall business strategy?
3. How does the IT department support the company's digital transformation initiatives?
4. What are the key IT challenges facing the company and how are they being addressed?
5. How does the company approach IT innovation and emerging technologies?
6. What is the company's approach to cybersecurity and data privacy?
7. How does the company measure the performance and success of its IT initiatives?
8. How does the company manage and govern its IT infrastructure and assets?
9. How does the company ensure the alignment of IT resources with the business needs?
10. How does the company manage IT vendor relationships and contracts?
11. How does the company approach IT talent management and development?
12. How does the company ensure IT compliance with relevant laws and regulations?

#### Playback

Reflect shareholder concerns in meetings to ensure they are properly captured.


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