Introduction to ITBM
an IT management discipline to deliver run, grow and transform business outcomes
IT Business Management (ITBM) is a:
"..discipline which aligns IT function with business strategy to deliver on business expectations from IT"
As the pace of digitization accelerates, organizations across the globe are ramping up their IT investments, particularly in new breeds of technologies. As a result, business leaders' expectations from IT are no more limited to supporting "run" or "grow" related outcomes: they have begun to view IT as an enabler to "transform" their business model (see figure 1). In addition to being efficient, reliable and compliant with regulations, IT must now play a leading role in the business transformation.
InnowayIT provides framework, tools and services to support your business technology management team to plan, execute and measure your "run, grow or transform" value expectations from IT.

To better respond to these changing expectations from IT, many ITBM-related domains (figure 2) have emerged over the last decades with distinct, but sometimes overlapping, boundaries. Adopting these domains to develop an ITBM Capability within an organization requires acquiring people, process and technology resources and nurturing them overtime. Organizations face many challenges in this journey, including but not limited to:
Evaluating ITBM costs and benefits;
Obtaining business sponsorship and budgets;
Acquiring required skillsets;
Selecting and integrating tools from different vendors;
Managing relevant business, technology and financial data; and
Selecting the right use cases to begin your journey.

Benefits of ITMB:
Focus on strategic themes which are "broad and high-level ideas that are of utmost importance to the organization"
Better align business direction with technology investments in people, process and technology
Develop insight into cost of ownership and utilize the information in decision-making
Align IT planning and execution for greater agility and make necessary adjustments
Develop a "360 degree" view of Business-IT information to serve the needs of different stakeholders
Rationalize and manage lifecycles of IT assets
Better manage IT risks and related Controls
Read more about ITBM related disciplines here
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